City living comes with its own set of enemies for your skin. Keep it protected from the harsh environment of the urban jungle with Pure Beauty. Its Urban Shield Complex provides total protection that keeps harmful elements at bay and your skin radiant and fresh.
Inspired by Nature, Perfected by Science
Modern city living can be remarkably tough on our skin. The reality of residing in cities which are subject to considerable air pollution can have a direct and negative impact on skin’s health, if left unprotected. Skin can become stressed, dull and tired looking.
Pure Beauty recognises the importance of the Free Radical Theory of Ageing, thus we have carefully selected pomegranate extract as one of our base ingredients.
The Urban Shield Complex is formulated with three ingredients to provide total protection to your skin.
Drumstick seed extract purifies and cleanses skin for protection against fine-dust pollutants.
Maracuja seed extract is a potent antioxidant with photo-aging protection and heat-protection properties.
Product Reviews & Launch News
February 3, 2021
If you are a city dweller, you won’t be unfamiliar with these pollutants: traffic fumes, ...
February 20, 2019
Watsons launches “Pure Beauty Illuminating Urban Shield”, a new formula! Protect the skin from pollution. ...
July 14, 2018
Sara Wanderlust The ambitious explorer Pure Beauty’s Illuminating Protective Skincare Range | Exclusively at Watsons ...